Courtesy of H&M
A brand new main designer collaboration, launching Could 2023
H&M is proud to announce its subsequent designer collaboration – a landmark partnership with the home of Mugler. Mugler has at all times supplied an open invitation to a broad vary of characters and wonder varieties, and now, with this partnership, it’s opening the door much more. The gathering by Mugler’s artistic director Casey Cadwallader contains each womenswear, menswear, and equipment, and can launch in choose shops and on-line starting Could eleventh, 2023.
The collaboration encapsulates the very essence of Mugler. The home of Mugler has at all times been a trailblazer, a rule-breaker: a champion of freedom of expression, excessive glamour, and daringly irrepressible type. Based by the French designer Manfred Thierry Mugler in 1973, Mugler pre-empted the themes of physique positivity, gender fluidity, transformation and confidence that dominate trend now. American designer Casey Cadwallader joined the home in 2018 and has rejuvenated the home’s look and legacy, producing an astounding run of immediately recognizable clothes. The story of Mugler is certainly one of avant-garde runway reveals and boundary-breaking high fashion; of visionary takes on magnificence that transcend limits, embracing the otherworldly, the non-binary and the technological.
Discussions for this collaboration started earlier than Manfred Thierry Mugler’s passing in January 2022. The gathering unites the home’s historical past with its current and future, providing numerous Mugler classics and signatures. The gathering is a dynamic showcase of the Mugler world at present, and the intriguing ways in which Cadwallader has twisted and reinvented the Home to make it contemporary and related for a brand new era.
“We’re proud to rejoice the legacy of Manfred Thierry Mugler with this assortment. We have been all honored to get to know Manfred, and it feels very particular that he was concerned on the preliminary phases along with Casey and the home of Mugler. Casey has executed such an unbelievable job at paying homage to historical past, and to the archive, whereas making the gathering completely up to date. Below him, Mugler has develop into one of the crucial progressive and thrilling homes on at present’s trend panorama.” says Ann-Sofie Johansson, Artistic Advisor at H&M
“It’s really an honor to collaborate with H&M. The gathering is a celebration of all the things that defines Mugler as a home and each bit is genuine Mugler, from the bodysuits, which have develop into a signature of ours, to the sharp tailoring and labored jeans. It’s a showcase of our icons.” says Casey Cadwallader, Artistic Director at Mugler
The silhouette of the gathering is the recognizable Mugler match of at present; sturdy, large shoulders, a good give attention to the waist, an ode to the curves and contours of the physique, a tribute to confidence. To nod to the imaginative and prescient of the Home’s founder, alongside the up to date designs, are a collection of very particular, limited-edition archive remakes, chosen by Cadwallader for his or her up to date resonance and their testimony to Mugler’s central position within the glory years of 80’s and 90’s catwalk drama. Each piece within the assortment is a second of trend historical past – an opportunity for a world neighborhood of followers to personal a chunk of the model’s legacy. Whereas the gathering contains each menswear and womenswear, the fluid transformational cross-gender styling that has at all times underpinned the Mugler ethos is central.
To encapsulate the gathering’s spirit, and to rejoice Mugler’s lengthy affiliation with music, efficiency, theatricality, and subculture, Mugler and H&M are proud to launch a music video, starring a collective of rising stars – Amaarae, Shygirl, Eartheater and Arca. Collectively, they’ve recorded their very own tackle Stardust’s 1998 dance hit ‘Music Sounds Higher With You’, in celebration of the gathering. The track alternative nods to the sense of neighborhood that defines Cadwallader’s imaginative and prescient for Mugler at present.
Learn extra concerning the collaboration on: www.hm.com/journal
www.mugler.com / www.hm.com / #muglerhm
Instagram: @hm / @muglerofficial — Fb: @h&m / @mugler
Supply: H&M; Mugler; PRNewswire
