The premium efficiency footwear model and multi-dimensional streetwear firm will launch a limited-edition capsule across the standard Tor Extremely city hiker.
GOLETA, Calif. and BOSTON, March 10, 2023 /PRNewswire/ — HOKA®, a division of Deckers Manufacturers (NYSE: DECK), is proud to announce their second capsule assortment with Boston-based streetwear boutique Bodega®. HOKA and Bodega have joined forces as soon as extra to seamlessly mix outside efficiency know-how with metropolis streetwear design that includes a limited-edition model of the extremely wanted Tor Extremely Hello and Lo city mountaineering boots. Accessible beginning March 24, 2023, the collaboration will encourage exploration of the ‘World at Massive.’
Established in 2006, Bodega has steadfastly maintained its place on the intersection of trend, counterculture, group, and the humanities. The second union of the 2 manufacturers sees the synergistic integration of Bodega’s hallmark model attributes with the premium efficiency footwear silhouettes that HOKA is thought for, to ship a really unparalleled assortment. Designed by means of the lenses of scale and perspective, the HOKA x Bodega Tor Extremely Hello and Lo steadiness distinctive coloration mixtures with top-tier know-how, creating versatile choices to recontextualize outdated stomping grounds and encourage treks to components unknown.
Impressed by a Southwestern coloration palette, mixing earth and clay tones with flashes of turquoise, and sundown gradients, the Tor is designed to gas journey. Completed with jacquard webbing that pays homage to classic outdoorsy day packs and attire, this particular version Tor capsule can breeze by means of informal outings however have credentials to go the gap.
Accessible in two particular version colorways and heights, the Tor Extremely Hello (MSRP $250) is given a monochrome end in vibrant Eggplant, and Tor Extremely Lo (MSRP $225) is dropped at life in Pure. The capsule retains the identical GORE-TEX® bootie and rugged Vibram® Megagrip outsole as the unique city hike beast and has been reworked to incorporate customized jacquard webbing on the heel tab and tongue.
“Persevering with our shut partnership with our associates at HOKA, our manufacturers have collaborated as soon as once more to have fun this iconic silhouette in each the Hello and Lo, writing a brand new chapter in its storied legacy.” stated Matt Zaremba, Director of Advertising at Bodega. “With the assist of the HOKA staff, we have been in a position to discover the Tor by means of a contemporary inventive lens and contribute one thing we expect folks will discover as thrilling as we have now whereas on this journey collectively.”
“Having an genuine reference to Bodega has actually allowed for a enjoyable course of on each initiatives.” stated Travis Weisman, Director of Way of life Product at HOKA. “Every model brings their very own distinctive expression of creativity whereas nonetheless being open minded to one another’s concepts.”
The extremely anticipated HOKA x Bodega Tor Extremely capsule assortment will likely be obtainable beginning March 24, 2023 solely at Bodega.com, Bodega shops, HOKA.com, and at choose retailers worldwide.
About HOKA®
HOKA® is likely one of the fastest-growing efficiency footwear and attire manufacturers in historical past. Conceived within the mountains, HOKA footwear delivers an unprecedented mixture of enhanced cushioning and assist for a uniquely easy trip. Each day, HOKA pushes the innovation and design of its footwear and attire by teaming up with a deep roster of world champions, style makers and on a regular basis athletes. From end traces to on a regular basis life, HOKA followers love the model for its daring and sudden strategy, and its perception within the energy of humanity to create change for a greater world. HOKA empowers a world of athletes to fly over the earth. For extra info, go to HOKA.com or observe @HOKA. #FlyHumanFly
About Deckers Manufacturers
Deckers Manufacturers is a worldwide chief in designing, advertising and marketing and distributing modern footwear, attire and equipment developed for each on a regular basis informal life-style use and excessive efficiency actions. The Firm’s portfolio of manufacturers contains UGG®, KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Manufacturers merchandise are bought in additional than 50 international locations and territories by means of choose division and specialty shops, Firm-owned and operated retail shops, and choose on-line shops, together with Firm-owned web sites. Deckers Manufacturers has about 50-years of historical past constructing area of interest footwear manufacturers into life-style market leaders attracting tens of millions of loyal customers globally. For extra info, please go to www.deckers.com.
About Bodega®
Based in 2006, Bodega has been a refuge and gear for a clandestine group of artists by means of the ideation and execution of inventive endeavors inspecting the intersection of trend, counterculture, group, and the humanities.
HOKA Media Contacts
Miranda Younger
HOKA International Model Communications
miranda.younger@hoka.com
AZIONE PR
hoka@azionepr.com
Bodega Media Contacts
Matt Zaremba
matt@bdgastore.com
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SOURCE HOKA
