Gucci, Pinko, Balmain amongst main manufacturers at Over’s Metaverse Trend Week

Gucci, Pinko, Balmain among leading brands at Over’s Metaverse Fashion Week

Over releases Metaverse Trend Week 2023 schedule that includes Gucci Vault x Per Liger, Pinko, Balmain x Area Runners, Ilona Music x Vogue Singapore, Ecoolska, XR Couture, and different distinguished digital couture manufacturers and conventional vogue homes. 

Milan, Italy — March 31, 2023 — Over, the pioneering augmented actuality (AR) metaverse platform, has introduced that vogue manufacturers and metaverse initiatives, equivalent to Gucci, Balmain, Marco Ruffa from Italian vogue model Pinko, Bored Ape Yacht Membership, Ecoolska, XR Couture, PricewaterhouseCoopers Italy, Polygon, Ilona Music Trend Home and Vogue Singapore, might be attending its much-awaited Metaverse Trend Week 2023 (MVFW23).

Over is co-hosting MVFW23 alongside two different main metaverse initiatives, Decentraland and Spatial. Themed “Future Heritage,” MVFW23 will discover the artistic realm the place custom and innovation meet, specializing in digital-physical crossovers and cross-metaverse initiatives. Over’s hybrid occasion, facilitated by the Municipality of Milan, is thus a key attraction at MVFW23. 

Decentraland, Over, Spatial and different organizing members intention to translate the multi-venue expertise of vogue month into the digital realm by way of this second version of MVFW. The organizers are additionally devoted to offering higher model help this yr moreover implementing different classes from MVFW22. The competition is thus anticipated to have a higher affect than final yr’s 108,000 friends and 165,000 wearables. 

Assembly bodily, connecting nearly

On March 31, 2023, Over will stage a novel hybrid vogue present at a primary location in Italy’s vogue capital — i.e., the Piazza del Duomo, Milan. 

The Municipality of Milan is a patron of this digital AR catwalk, the place digital avatars will showcase designs by rising and established vogue manufacturers. Over’s AR-powered app will present attendees with an immersive physical-digital crossover expertise whereas unfolding new avenues for manufacturers to speak their artistic concepts. 

Apart from the hybrid vogue present, the occasion will embody an unique AR expertise that includes Bored Apes, CryptoPunks and a particular panel with audio system from Marangoni, the Municipality of Milan, Polygon and PwC Italy. Furthermore, Pinko digital transformation director Marco Ruffa will present a keynote deal with on this present day, and Balmain x Area Runners will current the “Unicorn” nonfungible token (NFT) assortment.

Highlighting the hybrid nature of Over’s occasions, Gained Soh, co-founder of Area Runners, stated, “We’re thrilled to showcase our Balmain x Area Runners assortment at Metaverse Trend Week in Milan, the place we will stretch the id of the digital Unicorn footwear in bodily environments. Over the Actuality supplies the correct combined actuality expertise to point out simply that.”

Fostering creativity, partaking the group

Over can also be organizing the world’s first cross-metaverse creator contest the place vogue designers will compete to create interoperable digital wearables for avatars throughout Over and Decentraland. The imaginative and prescient behind this competitors is to nurture creativity in vogue design within the context of tech-driven ideas like interoperability. 

The competition aligns with Decentraland’s initiative to help next-gen digital creators — i.e., MVFW Neo — aiming to offer a platform for budding designers within the physical-digital vogue trade. The highest 5 creators will win the competition and share a prize pool within the type of the OVR token value $10,000. Their works may also be featured in a particular occasion within the Over ecosystem on March 28, 2023, starring globally acclaimed DJ Regard. 

In accordance with Over chief working officer and co-founder Diego Di Tommaso, “The group is on the coronary heart of the metaverse expertise supplied at Over. So, giving a brand new breed of digital creators the possibility to showcase their work alongside main vogue manufacturers is a dream come true. We consider this can be a game-changer for vogue and look ahead to showcasing it to the trade in Milan.”

Equally, noting the general significance of their occasions at MVFW, Davide Cuttini, CEO and co-founder of Over, stated, “Trend was among the many first industries to acknowledge the unbelievable potential of the metaverse and Web3. That is due to the various avenues that these domains open up for vogue, from design to retail. Over extends this horizon additional by uniquely merging the digital and bodily worlds utilizing augmented actuality. Collectively, these current a large alternative for manufacturers, designers and retailers to succeed in customers, anytime and wherever.”

About Over

Over is a pioneering AR metaverse platform merging the bodily and digital worlds into a brand new dimension accessible to everybody. Leveraging blockchain expertise and Web3, Over empowers creators to publish, personal and earn rewards for his or her content material moreover the chance to collaborate with different creators on the platform. Over additionally unlocks novel, immersive advertising and activation methods for manufacturers and organizations, providing options like in-store 3D experiences and AI-powered avatars. Furthermore, Web3 and e-commerce integrations present progressive channels for launching and showcasing merchandise with Over.

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